Today was a fun last day because we got to talk to someone new named Hannah about something we hadn’t heard much about, which was social media marketing and tracking. Hannah showed us a software she used called sprout, which essentially tracked and collected data from all of the brand social media accounts she controlled. What was pretty surprising to me was that she ran accounts that got thousands of comments and likes on every post, and she actually goes through and reads/responds to all of them. She talked about how keeping engaged with customers on social media, even if they are complaining, is a good way of promoting the brand and keeping public relations positive. She talked a lot about changing the minds of consumers and influencing people’s opinions based on how you interact on social media. After we met with Hannah we met with Hallie, our main supervisor, and she showed us a report she was doing using some larger analytical data from various social media accounts that she ran. It was cool to see how much they could actually track, like how many times a link was clicked, or how many people viewed a post without liking or commenting. It was a very eye-opening.
