Tuesday, June 6th
Today I was shadowing the Web Development division at SAS. I was able to learn how SAS programs their official online website (and support site) and how they decide its design, layout, and message. To develop these online, they use a software called AEM, which I was given a brief tutorial to. One interesting part of their jobs was how they analyze website traffic. They use Google Analytics and their own personal SAS software in order to track data. This data helps the Web Development division to analyze which pages drive traffic and what keywords potential customers are searching. They also showed me how this information can be used to help their advertising strategies. I found this process to be very intriguing because of the way it involves people of all backgrounds from graphic designers to international internet representatives.
In addition to touring the Web department, I was able to go to a presentation about using Data for Good through a new campaign that uses SAS analytics for humanitarianism. It was such a cool opportunity to learn about upcoming projects that are using big data to help individuals from all over the world.
