Today consisted of two meetings and one work assignment. The assignment was to look up all of the locations for the pet store, Pet Supplies Plus, and make a spreadsheet listing each location’s city, state and zip code. The assignment felt a bit like busy work, but it gave me a good taste of how a job can be when there’s not much exciting going on. The two meetings we sat in were far more interesting. The first was basically centered around just touching base about progress for one of French West Vaughn’s clients Pendelton Whiskey, and the second was really cool because it was a conference call with the people at Redbull, where FWV was pitching an idea for a sponsorship with a certain barrel racer. Clay, the main guy who gave the pitch talked to us after it was over, and gave some pretty cool insight. He said that because FWV already had a reputation of working with prominent Southern lifestyle brands like Wrangler and Pendleton, Redbull asked specifically to work with them because they were trying to expand their branding into more southern sports like bull riding and barrel racing. Clay also said that because they had so much experience with that market, FWV was able to work very efficiently with Redbull and speed through some otherwise time-consuming details because of this efficiency. Clay told us right after the call ended that that was about as smooth as a pitch could possibly go and that because of their reputation, they really would have to bomb it for them to lose this opportunity. The call served as a really good example of how reputation and standing out amongst your competitors can often land you with excellent opportunities, like getting to work with large, successful companies like Redbull.