My day in the communications world was fairly interesting. I learnt a lot about the roles of both internal and external communications and how they work together but have very different roles at the same time. In addition, I was introduced to the idea of ghost writing for executives and how you need to be sure you are correctly portraying the voice and tone of the specific executive. The coolest part was listening to the different ways that SAS handles and reacts to negative opinions AND competition. For example Casey explained that one of SAS’s main competitors is a group of very passionate, forward thinking and young people. This makes SAS’s job when dealing with them a little frustrating because SAS is typically not considered as “cool” or “hip.” I attached a picture of a funny incident/scandal that Casey and her team had to deal with! 🙂