Competition among small businesses run high, especially when they are right next door to each other. Halie’s Boutique is to the right of Magnolia’s, selling similar items. Magnolia’s sells more clothing, attracting more people, so Halie’s has to fight to keep customers interested as they walk down the sidewalk to stop in more than one boutique of similar nature. Today I learned that the display window as well as signage is a main tactic Halie’s uses to lure in customers. I redesigned the sign to give outside of the store a new look. I never realized there were so many companies that sell the same products, and the competition that lies behind the many stores that we carelessly wander into and don’t think a second about where we purchase our goods from.