Today, Thursday, June 1st, I got to shadow individuals from the Internal and External Communications departments at SAS. I got to learn about SAS’ personal intranet and its press releases, articles, and social media usage to reach consumers.
One of my favorite activities from today was helping with a video shoot that Internal Communications was filming for a employee overview video for the Research & Development department along with a shoot for their own department. I was able to meet the writers that wrote the scripts and the videographers/editors. I got to help move the sets from out the studio to differentparts of the camp us. For one video, I was in charge of monitoring the teleprompter (which they built right at the SAS’ scenics warehouse). The employees explained to me that their schedules were very chaotic (they even went to a meeting about Crisis Emergency Operations for SAS between shoots), but I found it very entertaining and exciting to be on my feet. Another interesting part of my day was when the Managing Editor for External Communications was able to show me how Google basically controls their department because of the importance of organic growth. I found it very interesting how minor word choices can actually have a big impact in how people can access and learn about SAS’ software.