On Tuesday, June 30th, I got the chance to shadow both the Corporate Creative and Human Resources departments at SAS, a software company. In the morning, I got to meet the Head of Advertising who explained to me the campaign strategies the company is currently using. She emphasized the importance of SAS’s new motto, “Let’s Change That” as being the core of the company’s message. This means that they are trying to portray SAS as the solution to a lot of businesses current problems. I found it interesting how much effort is put into simple designs and visual choices. For example, SAS is now using a new color scheme 
which was apparently very hard to approve. The additional variety of specific hues is supposed to enhance the visual expereince of SAS’s website, 
white papers, booths, etc. After this meeting, I was introduced to a key graphic designer at the company. I was able to see both his creating process and final work (which I have some attached pictures of). As an example, he showed me one of his designs for a SAS interest booth for an upcoming event and then took me to SAS’s personal printing warehouse where his design was printed on fabric to be 10 feet in height. 
He told me that his favorite task so far was creating the design for an event at Disney World which SAS was sponsoring. Because SAS is such a large company, the graphic designers get so many unique projects to work on. In the afternoon, I switched buildings to meet with an employee with the Human Resources department. I got to sit in on a meeting concerning future budgeting for recruiting students from different colleges in the US. I then helped the team organize folders in preparation for an upcoming orientation for summer interns at the company. I learned a lot this day by exploring such a wide range of fields within a single company.