Day1, Marketing, Jonathan Segal

Started off the day with Ms. Chase, VP of US marketing. She showed me an overview of how their marketing division functions as a part of the SAS whole. I was surprised at how complex even the minutia of the marketing systems and processes were. I then went with Ms. Martin to a 1.5 hour meeting planning a customer event, which was also very complicated. The focus of the meeting was whether or not to have recording technology in the rooms, an issue with as surprising amount of nuance. One of the issues was that the government officials generally don’t allow recording, video, or live stream of their speeches. They also spent a lot of time analyzing the data of what was successful and well attended last year to see if those speeches merited the live stream (ie, whether or not it was worth the money). Very interesting stuff! Everyone seems very happy to be here (the free mnms probably have something to do with it).

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