By now, everyone has heard of Taylor Swift’s Eras tour—a stadium arena experience that kicked off in March. The tour, which pays homage to every era of the artist’s illustrious 17-year career, is set to become the biggest and highest-grossing tour of all time. The Eras tour is over 3 hours long with over 44 songs sung from Swift’s discography.

While there’s much to say about the music, costumes, and production, the impact of the Eras Tour is starkly reflected in the numbers: a projected gross of $2.2 billion in North American ticket sales alone, and hundreds of millions of streams, reaching a nearly 80% spike in those listening to her music catalog in the weeks after the tour kicked off. After 53 shows, the first U.S. leg of the tour came to a close on Aug. 9. Swift originally announced 27 shows and has since extended the tour, adding new dates in cities like New Orleans, Indianapolis, and Toronto, which are all now anticipating a local economic boost. Eras was set to go international in December, starting with four shows in Mexico City, continuing its five-continent run through November 2024.

Typically, every $100 spent on live performances generates an estimated $300 in ancillary local spending on things like hotels, food, and transportation. But for the Eras Tour, Taylor Swift fans are taking this spending to the next level, dropping an estimated $1,300-$1,500 on items such as outfits and costumes, merchandise, dining, and travel—boosting local economies by hundreds of millions of dollars in one weekend.

Analysts estimate that the Eras Tour will likely surpass the 1 billion dollar mark next March, while Swift is touring internationally. If this projection holds true, she will achieve the milestone of the biggest tour in music history, surpassing Elton John’s multi-year farewell tour, which wrapped up earlier this summer and holds the current record of $939 million. The Eras Tour would then continue for another seven months before concluding in November of 2024 in Toronto—that is, unless rumors that Swift will release more dates come to fruition. But the money goes far deeper than just net profits. The Eras Tour is projected to generate close to $5 billion in consumer spending in the United States alone. “If Taylor Swift were an economy, she’d be bigger than 50 countries,” said Dan Fleetwood, President of QuestionPro Research and Insights, in a story for GlobalNewsWire. On the opening night in Glendale, Arizona, the concert brought in more revenue for local businesses than Super Bowl LVII, which was held back in February in the same stadium. To use that event as a comparison, Swift has been performing the equivalent of two to three Super Bowls every weekend for the past five months (and six of seven nights at her last round of shows in Los Angeles). This enthusiasm comes despite broader economic challenges. “There’s a cost of living crisis and people are still forking out thousands of dollars to see Taylor Swift,” says Enders. Despite this, a national study of concertgoers shows that even with an average of more than $1,300 spent per event, 91% said they would go again. Not only is the Eras Tour an economic boom, but it has also become a cultural phenomenon. Every city Swift has visited over the course of the tour so far has pulled out all of the stops for her: Minneapolis was renamed “Swiftie-apolis;” Santa Clara, Calif., made her the honorary mayor; the New Jersey governor named the state sandwich of New Jersey after her. Now world leaders like the Chilean President, the mayor of Budapest, and Canadian Prime Minister Justin Trudeau are asking her to bring the tour to their countries. It is safe to say that this extraordinary tour will be remembered for years to come as being one of the most culturally significant, lucrative, and impactful tours of all time.